Event Management and Marketing

This comprehensive book "Event Management and Marketing: Theory, Practical Approaches, and Planning" explains the basic principles of each topic covered in event management. The main purpose of this book is to help the reader understand the phenomenal growth of the Event Management Industry. Experts in the industry firmly believe that this is just the beginning of a new era.The thrust of this book is that if the Event Management Companies want to grow and develop at a faster pace, they should remember that for Events of any kind, marketers seek to attract fans and make them aware of the pivotal role of the Event Management Company. Each chapter of the book is divided into various parts and all the chapters contain self-assessment questions at the end. This book also contains case studies from different people that will be useful to the students doing event management courses. Our aim is to build a strong relationship with the students, teachers and event planners.

Dr. Anukrati Sharma is currently Associate Professor in the Department of Commerce and Management, University of Kota, Kota Rajasthan, India. She has two postgraduate degrees specialties-one in International Business (Masters of International Business) and another in Business Administration (Masters of Commerce). Her doctorate is in Tourism Marketing from the University of Rajasthan. Her core subjects are Tourism, Strategic Management, and International Business Management.

She has two edited books one is titled Tourism Opportunities and Ventures, and another is Maximizing Business Performance and Efficiency through Intelligent Systems, under IGI Global. Currently she is working on her book on Sustainable Tourism Development: A Futuristic View under Apple Academic Press USA, Sustainable Destination Branding and Marketing: Strategies for Tourism Development under CABI, U.K. Tourism Events in Asia under Routledge and Information and Communication Technologies in Travel, Tourism and Hospitality Industry: An Extensive Outlook under Cambridge Scholars Publishing, U.K. She is serving as the Editorial Board Member of 26 reputed National and International Journals. She is also serving as a Reviewer of 17 Journals of National and International repute. She has attended and presented 59 papers in International and National Conferences. She is a member of 17 Professional Bodies.

NA is an Associate Professor and Head, Department of Tourism and Hospitality Management, Jamia Millia Islamia. Previously, she worked as the Principal of BCHMCT-New Delhi, with 24 years of experience, including Taj Group of Hotels, Times of India, Times Warner Group, and Berggruen Education. An alumnus of prestigious Mayo College Girls School – Ajmer, and Institute of Hotel Management - Aurangabad (under Taj Group of Hotels), holds a Master's Degree in Hotel Management and a PhD degree in Hospitality. She has served as the editor and co-editor of four issues of IJAHRT (journal), four books, and Yuva- a newsletter.

This comprehensive book "Event Management and Marketing: Theory, Practical Approaches, and Planning" explains the basic principles of each topic covered in event management. The main purpose of this book is to help the reader understand the phenomenal growth of the Event Management Industry. Experts in the industry firmly believe that this is just the beginning of a new era.The thrust of this book is that if the Event Management Companies want to grow and develop at a faster pace, they should remember that for Events of any kind, marketers seek to attract fans and make them aware of the pivotal role of the Event Management Company. Each chapter of the book is divided into various parts and all the chapters contain self-assessment questions at the end. This book also contains case studies from different people that will be useful to the students doing event management courses. Our aim is to build a strong relationship with the students, teachers and event planners.