Basics of Digital Marketing

Basics of Digital Marketing
Dr. Arpita Baijal, Preet M. Jain Purav Shah, Rashi Bhutada, Rohan Gupta
ISBN: 978-81-19757-06-0 | Format: Paperback | Genre: Commerce Management | Other Details
Basics of Marketing and Digital Marketing: An Introduction for Beginnersis a guide book providing readers with a comprehensive overview of the fundamentals of marketing and the dynamic stream of Digital Marketing, with illustrations specifically focusing on the Indian scenario. Spread out across 6 sections and encompassing 18 chapters in total, the book was compiled after intensive research on the subject, right from gold standard books and theories to recent campaigns, trends and technological developments. This book is ideal for students from Grade 10 onwards up to graduation, and will assist them in not only knowing the discipline in its entirety but would also help them make a well-informed decision regarding a career in the stream. The signature feature of this book is that it has a chapter on the ‘Indian way of Marketing’ which talks about ancient Indian theories and their relevance, backed by evidence from contemporary research and cases.

Dr. Arpita Baijal is an Assistant Professor at ASMSOC, NMIMS Deemed-to-be-University, Mumbai. She completed her Master’s Degree in commerce from UBS, Panjab University and joined the doctorate program (Business Policy and Administration) as a JRF, at R. A. Podar College of Commerce and Economics, University of Mumbai, earned her Ph.D. at the age of 26. Dr. Arpita Baijal has various research paper publications and presentations to her credit.

Basics of Marketing and Digital Marketing: An Introduction for Beginnersis a guide book providing readers with a comprehensive overview of the fundamentals of marketing and the dynamic stream of Digital Marketing, with illustrations specifically focusing on the Indian scenario. Spread out across 6 sections and encompassing 18 chapters in total, the book was compiled after intensive research on the subject, right from gold standard books and theories to recent campaigns, trends and technological developments. This book is ideal for students from Grade 10 onwards up to graduation, and will assist them in not only knowing the discipline in its entirety but would also help them make a well-informed decision regarding a career in the stream. The signature feature of this book is that it has a chapter on the ‘Indian way of Marketing’ which talks about ancient Indian theories and their relevance, backed by evidence from contemporary research and cases.